Monmouthshire County Council’s Trading Standards officers will urge residents to say a big NO to cold callers during National Consumer Week (12-19 November).

The aim of the nationwide campaign, organised by the Trading Standards Institute, is to protect vulnerable consumers within their homes and to give them the confidence to say "NO", as well as raising awareness that cold callers who refuse to go away are breaking the law.

Monmouthshire’s Trading Standards officers are keen to make a positive difference to local communities by helping to ensure that people feel safe.  Doorstep crime is a serious issue that is already addressed with the setting up of Cold Calling Control Zones and trading standards officers liaising with police.  This ensures officers are aware of incidents when reported, allowing them to take effective action.  One of the latest Cold Calling Control Zones was established recently in Chepstow’s Piercefield Avenue following consultation with local residents and police.  Residents interested in setting up a Cold Calling Control Zone should contact Monmouthshire Trading Standards on 01633 644102.

No Cold Calling Zones have had a significant effect in combating the fear of crime and in reducing rogue trading incidents and distraction burglaries.

Gareth Walters, Team Leader for Monmouthshire’s Trading Standards service said: “Cold Calling Control Zones enable people to say NO!  They help build confidence so that residents, especially the more vulnerable, are able to prevent problems as they know their rights.  Additionally, they have the support of Trading Standards and Gwent Police if subjected to continued harassment.  New legislation creates offences for repeat callers who choose to ignore the signs and any concerns reported will be investigated.”

Trading Standards officers advise residents at all times to avoid using businesses whose representatives have cold called.

To report a suspected cold calling doorstep trader or to find out more about their rights residents should call the Citizens Advice consumer helpline on 08454 04 05 06.  Residents who feel threatened by door stop traders should call the police on 999.