The Defence Discount Service is available for Serving and Reserve Armed Forces, spouses/partners (of serving personnel), Veterans, MOD Civil Servants, War/Service Widow(er)s, bereaved family members, Cadet Forces (16+) and NATO personnel serving in the UK.

The Discount Service is seen as a valuable part of the nation’s recognition and appreciation for the Armed Forces Community, and is also an important element in developing the local Armed Forces Community Covenant and the Armed Forces Covenant.

Defence Discount Service cardDefence Privilege Card

The Defence Privilege Card is a card that members of the armed forces community can take into participating shops, restaurants and venues and receive a discount. It can also be used when purchasing online.

The card is valid for 5 years and costs £4.99. New companies are added daily to the service.

Defence Discount Service Car Programme (DDS Cars)

DDS Cars could help our armed forces, veterans, and their families save up to £7,170, with average savings of £3,250 on each new car purchase.

The exclusive deals are being backed by 11 of the biggest names in the car industry in a show of their support for those who serve their country.

The exclusive discounts include:

  • up to £7,170 on a SEAT Alhambra
  • up to £6,100 on a Peugeot 5008
  • up to £4,300 on a Renault Scenic
  • up to £3,500 on a Kia Sportage
  • up to £3,200 on a Kia Carens
  • up to £2,400 on a Renault Clio

Service personnel, veterans and their families wanting a new car will now be able to view the full range of unique bargains online via the new DDS Cars website or simply walk into their local dealer and order one at a significantly reduced price.

The roll-out of the Defence Discount Service car programme builds on the £65 million already committed in 2013 on projects and initiatives to help improve the lives of the armed forces through the armed forces covenant.

For further information about these schemes email contact@defencediscountservice.co.uk or call 01509 233 446.

You can also contact the service by post to Defence Discount Service, PO Box 10180, Loughborough, Leicestershire. LE11 9HN.