The campaign is supported by UPM, the major paper supplier for Yellow Pages.

Kirk, the recycling bug and campaign mascot, is urging schoolchildren, their families and friends to bring old Yellow Pages directories to school for recycling into home insulation material by Excel Industries.
 
The Yellow Woods Challenge aims to get children into the recycling habit while learning all about paper, recycling and woodland conservation through Kirk’s lively teaching materials and Challenge video.

The schools that collect the most directories per pupil will win cash prizes from Yellow Pages.  For every pound awarded to schools, a matching pound will be given to the Woodland Trust to support its new tree planting campaign, ‘Tree For All’, and enable hundreds of schools to plant native tree saplings in their grounds. 

Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “Since 2002, more than half a million schoolchildren have taken on the Yellow Woods Challenge.  This year, we expect 300,000 pupils across the UK to have fun recycling Yellow Pages directories and learning about the environment with Kirk.”

Councillor Chris Woodhouse, Cabinet Member for the Environment with Monmouthshire County Council, said: “This is the third year that we have recycled Yellow Pages directories with schools.  We hope it has become something teachers, parents and pupils all look forward to in the school calendar.  It not only keeps old directories out of landfill, but also helps us deliver lots of other recycling messages to schools.”

Residents who do not have a child attending a participating school can recycle their old Yellow Pages directory by putting it into their kerbside collection box or by taking it their nearest Civic Amenity Site.  For details of the nearest location, call 01633 644119, contact the Directory Recycling Helpline on 0800 671 444 (lines open Monday – Friday from 8.30am – 5.30pm) or visit: www.yellgroup.com.